Yards Orange

Campaign Yard Signs – Are Red, White and Blue the Best Color Options?

Also, be sure to choose colors and a design that makes the text easily readable. Choosing a red, white and blue color scheme is usually readable if the text is of an appropriate size and font, but the sign will get lost the in the crowd.

While the sign will look professional, it won’t get attention both because it will look similar to other candidates’ patriotic-looking yard signs and there are other colors options that grab voters’ attention better. Take a look at bandit signs from small businesses on the side of the road. Many of these signs are yellow and black since that is the best pair of colors to get a person’s attention. Political campaigns can use yellow, orange and other colors that are better suited for getting voters’ attention to leverage the value of the candidate’s lawn sign.

Color Psychology of Red, White and Blue

When there are only a few candidates on the ballot and political campaigns’ aren’t competing against many others for voters to read their yard signs, red is a good color choice. Red is associated with power as in the “power tie.” This strong color presents a candidate as authoritative. Finally, red is associated with the Republican Party and conservatism more generally.

White creates a sense of space on a yard sign. On the other hand, particularly paired with black, white can feel sterile. To reduce printing costs, political campaigns often choose to order one color signs. To do so, campaigns use a dark color to outline the words on the sign creating white lettering. While white might not be the best color from a psychological perspective, the cost savings of using one spot color will more than make up for the negative effects.

Most importantly for Democratic candidates, blue is associated with the Democratic Party and Liberal values. Blue is also associated with calm and peace. It’s also the favorite color of most men. Republican candidates should avoid blue as the predominant color in their campaign lawn signs but blue is a good choice for Democrats.

Conclusion

While red, white and blue are our nations colors and it’s understandable that candidates would want to display their patriotism by using these colors on political lawn signs, they are ordinarily not the best option. There are cases when there are few candidates on the ballot that they will work but these colors still aren’t the best possible option. Political campaigns are best to choose contrasting colors. Choose a color that reflects a lot of light and couple it with a color that makes the copy on the yard sign easily read from the road.

First, thanks for reading this article! I really appreciate it.

I’ve been working on campaigns and elections professionally since 2004 and in volunteer capacity for ten years. Over the last decade, I’ve found that yard signs, unlike any other part of a campaign, elicits a love or hate reaction. I’ve been on a quest to figure out who’s right and it turns out that it’s somewhere in between those who think that yard signs alone can turn elections and detractors who avoid them completely.

I hope this article piqued your interested in yard sign design. I also suggest taking a step back and figuring out how many campaign yard signs your campaign needs based on the candidate’s name recognition, the type of race the candidate is running for and other factors.

About the Author

Ruger M77 223 Rem calibre – 308 Yards at Orange.

Metro Cafe Coffee Mugs with Faces One Yard (0.9m) 10761-256 Retro $9.95 One Yard (0.9m), Metro Cafe Coffee Mugs with Faces, sold individually packaged…

Rooster Paper Towel Holder & Organizer $39.99 Cock a doodle do your kitchen up right with this colorful and handy organizer. Pretty & practical all at the same time. This rack is truly clever. It holds your paper towel roll, plus two rolls of wrap, right at your fingertips. Perfect for aluminium foil, wax paper, parchment, or plastic wrap…whatever you use most. Each of the wrap bars is complete with a cutting edge for easy handling. Paint…

NCAA Magna Coolie Topperscot’s Sports Magna-Coolies are a revolutionary beverage holder that combines powerful magnets with soft but durable PVC to create the perfect accessory for tailgate parties, camping trips and other events. Easily attaches to any steel surface like a car, truck, RV, tractor or motorcycle. The magnets are deep within the PVC Holder so surface scratches are never a concern….

Face to Face $8.99 …

Black & Decker ST1000 9-Inch 1.8 amp Electric Grass Trimmer $23.29 If you’re in the market for a basic, entry-level electric trimmer to handle light trimming work around your house, the Black and Decker 9-inch grass trimmer might be worth considering. While certainly not as powerful or feature-laden as more costly models, this trimmer can handle much of the light-duty work many homeowners need. The trimmer weighs just 3.2 pounds and requires little assembly with …

Black & Decker NS118 18-Volt Cordless Electric Broom Hard Surface Sweeper $64.96 The Black & Decker 18 Volt Cordless Broom Hard Surface Sweeper makes it convenient to keep your grounds free of debris. Leaves and debris are swept away by up to 120 mph air speeds, and the cordless, lightweight design makes it easy to handle and control. The rechargeable battery releases easily and stores in the included charger, so it’s ready to work when you are.ul.indent {list-style: inside di…

Japanese Hori Hori Garden Landscaping Digging Tool With Stainless Steel Blade & Sheath $26.95 The Hori-Hori Digging Tool was originally designed for excavating aged stock high in the mountains of Japan. This is an indispensable tool for digging – in the garden it cuts and scrapes weeds, roots and vegetables. It is also a great tool for rock hounds! Comes with sheath….

The Five Orange Pips $1.99 …

Baseball Coaching:Backyard Baseball Drills $13.99 From The Youth Sports Club The producers of the best selling videos, “The 59 Minute Baseball Practice” and “48 Championship Basketball Drills”,”Championship Soccer Drills” and “Winning Baseball Strategies” comes our newest DVD: “Backyard Baseball Drills”. “Backyard Baseball Drills” has taken over two years to complete. This creative DVD is geared for all parents and kids who love baseball or softb…

Virginia Tech vs. Cincinnati $2.99 …