White Stripes

How Do Bunny Rabbits Sell Batteries?

The retort to the question is very simple: through advertising. Back in 1973 Duracell, a well-known brand of batteries introduced a new advertising campaign using several pink anthropomorphic rabbits powered by batteries. Over the years there have been some really fun commercials shown in different countries and languages including the UK, Mexico, Germany, Australia and Japan amongst many.

The notion behind the commercials is that the pink bunnies that are powered by Duracell batteries, last longer than other ordinary batteries. In the first commercials the bunnies were shown banging drums. However, as time went on the adverts got more sophisticated. The commercials have shown pink bunnies climbing up mountains, working out in the gym, at the World Cup and even skywalking.

Interestingly we do not see the Duracell bunnies in the United States anymore even though they were originally trademarked for us in the US and other countries. This is because Duracell didn’t renew its trademark in the USA and as a result the company Energizer gained the rights to use the bunnies in their advertising campaigns. The Energizer adverts were very similar to the original Duracell ones with bunnies banging drums. The Energizer bunnies did look somewhat different to the Duracell bunnies! The Energizer bunny’s body was a different shape, the ears were larger and in a different shade of pink. They also wore sunglasses and sandals with blue and white stripes.

The Energizer battery has appeared in more than a hundred commercials, the earlier ones featuring a fake rival battery which was obviously depicting Duracell. In many of the later commercials they included well-known villainous characters that would try and capture and destroy the Energizer bunny. Some of my favorites include Darth Vader from Star Wars, Dracula, Boris and Natasha and even the Wicked Witch of the West.

Both the Duracell and Energizer bunnies are so well-known and keep on being introduced to new generations of TV viewers. Such is the impact of advertising and commercials.

Why not drop by my bunny suit costume site and check out the great bunny costumes?

The White Stripes

Chef Works CSBA-BCS Chalk Stripe Bib Apron with Pockets, 34-1/4-Inch Length by 27-Inch Width, Black/White $12.60 The Chef Works Chalk Stripe Bib Apron is an understated and stylish cooking garment. With its dark color and white strip accents, this apron is appropriate for dinner parties, or while cooking on any night of the week. The durable poly/cotton blend stands up to harsh cooking conditions, but will not shrink in the wash….

Corelle Livingware 16-Piece Dinnerware Set, Service for 4, Classic Cafe Black $29.97 Silver Spiral Dragon Tsuba Katana + EXTRAS 39.75 inch – This Premium Sword has a Silver Dragon theme throughout. A silver dragon acts as the hilt and each end of the piece includes a silver dragon end cap. Each silver dragon is different! They have their own unique characteristics. EXCELLENT DETAIL!!! This sword includes a black snakeskin style handle and a hard black scabbard with a high gloss b…

Corelle Livingware 16-Piece Dinnerware Set, Service for 4, Classic Cafe Blue $28.99 This classic pattern of blue bands in a cafe style look coordinates equally well with both contemporary and traditional home decors. Color is white with blue bands. 16 piece set includes: (4 each) 10 1/4” dinner plates, 6 3/4” bread/butter plates, 18 oz. soup/cereal bowls, and 11 oz. stoneware blue mugs….

Blunderbuss $5.74 Produced by Jack White and recorded at his own Third Man Studio in Nashville, Blunderbuss has been described by White as “an album I couldn’t have released until now. I’ve put off making records under my own name for a long time but these songs feel like they could only be presented under my name. These songs were written from scratch, had nothing to do with anyone or anything else but my own expr…

Seven Nation Army $0.99 …

Elephant $7.61 Jokingly referred to as the White Stripes’ British album, Elephant is scattered with cultural references that give away the fact it was recorded far from home. Just listen to the lyrics on “Seven Nation Army” (“From the Queen of England to the hounds of Hell”) or the album outro, in which someone chips in, “Jolly good, cup of tea?” But while there are new twists here, from Meg White discovering he…

Story of the Stars & Stripes [VHS] $14.95 …

Command Poster Adhesive 48 Strip Value Pack $1.89 Use these adhesive mounting strips to secure calendars and other flexible objects to walls. There’s no sagging or falling with these strips, which hold firmly, yet remove cleanly. …

Fellowes 6-Outlet Strip (15 feet) $12.94 This product is an economical office and electronic grade power strip. It provides 3-prong grounded plugs and outlets. It features illuminated on/off switch with 15-amp circuit breaker UL listed.Primary InformationPower Device Type :  Power Distribution Strip Power Provided (W) :  N/A UNSPSC CodeUNSPSC Code :  39121017 …

The Boy In The Striped Pajamas $5.44 The innocence of childhood savagely collides with the Holocaust in The Boy in the Striped Pajamas. Bruno (Asa Butterfield) knows that his father is a soldier and that they have to move to a new house in the country… a house near what he thinks is a farm. But his father isn’t just a soldier; he’s a high-ranking officer in Hitler’s elite SS troops who’s just been placed in command of Auschwitz. As…