Sis Print

Shishi textile industry to be innovative breakthrough in technology and brand – lions, textiles – silk screen printing industry, especially web

Last year, the Finance Bureau, Quanzhou, science and technology jointly issued the 2009 city plan major scientific and technological special projects and lions of a total of 6 companies included in the 6 projects and received 1.15 million yuan of which funds to support science and technology, involving Textile Clothing Class projects include the “bamboo fiber fabric new product development”, “bamboo fiber and polymer composite textile fabric development” categories, and last year come into operation on December 10, and by the Association of Shishi City, slacks and other members of the main drafting units of ” Male slacks “standard in the highlights of a phenomenon: Shishi enterprises are accelerating technological innovation, the case is Financial Crisis Shishi Industrial enterprises in the technology areas in microcosm.

Recently, Executive Vice President of China Garment Association, told Jiang Heng Jie, including “clothing industry” and a number of textile and apparel categories media said Chinese clothing to do strength lies in the implementation of Industrial Science and Technology strategy and brand innovation strategy, and its last month held talks with the lions textile and garment enterprises, also proposed, “Stone garment industry to rely on innovation to achieve the new growth.” Shishi Municipal Quality and Technical Supervision said relevant, the impact of financial crises, textile and garment industry shrinking of the market, business survival increasingly difficult backdrop, the state promulgated the “textile industry adjustment and revitalization planning”, in supporting some ideals and aspirations of the big textile and garment enterprises, but also makes a number of no technology content, nor the brand and channel continued shutting down of small businesses, “including the advantages of resources, including personnel began to have scientific and technological innovation and brand impact transfer of power companies. “Jiang Heng Jie, also believes that the production to the Midwest, design and Marketing And so on to Beijing and Shanghai, and the shift more evident, there is no brand, no channels or out of business, or into a product well, obviously the cost advantage of processing the brand, in recent years, Jinjiang, and lions and some enterprises have the marketing center moved to Xiamen, or in Beijing, Shanghai, Guangzhou and other cities line R & D, design or marketing center, last year, Shishi, a branded apparel companies have set up marketing centers in Guangzhou, “This is the trend irreversible.” Municipal Quality Supervision Bureau staff that, since the situation is not reversible, it is only to comply with corporate lions, “Stone Enterprises to develop, technology and brands to be innovative.”

In technological innovation, the lions enterprises to speed up the information and industrialization, the big things networking and Internet integration, taking traditional industries grafting hi-tech, companies must establish R & D, more investments in technology to improve research standards, and achieve breakthroughs in scientific and technological innovation, last year, lions have 16 textile and garment enterprises and their upstream and downstream industries invest several hundred million dollars to carry out technological innovation and transformation, including “Yongxin computer” clothing, shoes, hats sewing equipment research and manufacturing electronic control technology reform projects; “Co-prosperity” of the high spinning projects; “Fuhua Textile,” the spinning three plant construction project; “Si Shu Lang,” The textile and apparel technology projects; “Fu Sheng Shoes” in fully automatic production line of leather shoes technological transformation projects.

Brand innovation, you need from the product, channel, culture, and served in various segments of the value of innovation, brand innovation capability in order to achieve a breakthrough, to be “five to”, that is, the national operation as the core, build a strong brand eco-system; to cultural innovation as the core focus on the development of creative industries; to value innovation as the core, enhance the brand contribution; to differences in development as the core, truly innovative brand strategy; to integrate the resources of the core, the full realization of Brand innovative techniques. “Great brand innovation is a good example.” Mr. Chen said the industry, relatively speaking, the Great Museum opened last year, left in the stone lions in front of clothing enterprises, “Museum not only focus on show business history and culture, Brand Innovation is best interpretation of things. ” Chen believes that lions companies in technology, brand innovation, there is still a long way to go!

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