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Breast Cancer Organizations Challenge Pink Your Drink Marketing

Breast cancer Awareness month has room for more pink product than just pink ribbons. Hawking pink liquor is another matter entirely. USA Today indicates that Mike’s Hard Pink Lemonade is joining the breast cancer product bandwagon, despite the clear mismatch between cancer and consuming alcoholic drinks. Some of the cash earned is going to fund breast cancer research and prevention. However that cannot hide the belief that both the American Cancer Society and National Cancer Institute are adamant that even moderate alcohol drinking can cause cancer of the breast. Cries of hypocrisy abound.

Should you pink your drink, think about the cancer threat

Breast cancer Awareness Month really appreciates the pink clothes and pink make up people wear in support. Many aren’t sure what to consider Mike’s Hard Pink Lemonade yet. Mike’s is not alone. There are others coming out with pink alcoholic beverages. Because of Breast cancer Awareness Month, accounts IndyPosted.com, things for instance pink champagne, pink wine and pink vodka are being marketed by other corporations. If the ultimate goal is to sell product, then telling people to “pink their drink” in support of breast cancer may be a great idea. Unfortunately, it really is just a poor choice to tell individuals to drink alcoholic beverages who have breast cancer as it doesn’t help.

Hundreds of thousands of dollars raised due to Pink Your Drink

The Breast Cancer Network of Strength has received more than $50,000 in donations because of Chambord which makes pink vodka and liqueur. President of Mike’s, Phil O’Neil, explained that Mike’s Hard Pink Lemonade has given to Cancer of the breast Research Foundation over $500,000. Barbara Brenner of Breast cancer Action claims they don’t deserve a medal for this. USA Today reports Brenner saying that “Anybody trying to sell alcohol to promote Breast cancer Awareness should be ashamed of themselves.”

Money accepted by few of the breast cancer charities

The Breast cancer Research Foundation “in no way, shape or form endorses the consumption of alcohol,” says foundation spokeswoman Anna DeLuca to USA Today . This does not stop the foundation from taking money from Mike’s Hard Lemonade. Many other organizations reject donations from alcoholic beverage corporations outright. Virgin drinks are more common among them. They might nevertheless pink their drinks though.

Info from

IndyPosted

indyposted.com/115115/think-pink-booze-marketing-hard-to-swallow-by-some/

USA Today

usatoday.com/yourlife/health/medical/breastcancer/2010-10-05-1Aalcoholcancer05_ST_N.htm

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