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Vera Wang On Weddings Invitations

With William Arthur’s lavish introduction of Vera Wang On Weddings invitation album at this year’s National Stationery Show, I was anxious to see how Veras inspired fabric creations were so faithfully recreated on paper. I was fortunate to have an extended discussion with talented designer Meghan Carey, Lead Vera Wang Designer for William Arthur, and Lisa Blinn, William Arthurs Vice President of Design. That enlightening discussion is summarized below.

I think it is fair to say that Veras new wedding invitation designs have matured since they were first introduced at the 2005 National Stationery Show. The original designs were unmistakably Veras: the stylish oyster-colored paper, the geometric rigor applied to paper sizes and envelopes and Veras ever-present wedding motifs that permeated the invitation and envelope lining samples. The new designs reflect an unwavering confidence in translating Veras inspirational patterns to paper. As Lisa remarks, we understand Veras aesthetic and tactile sensibility.

It is hard to believe that the new wedding invitations album went from design to approval by Vera in just over 3 months. It often takes well over a year to design a new wedding invitation line. Meghan and Lisa immersed themselves in Veras world by attending Runway Shows and design and fabric conferences to distill the elements that make Veras designs so unmistakably Vera. The difficulty was to transfer Vera’s unique designs to paper using the cutting-edge printing capabilities of William Arthur.

One new design element that features prominently in this new album is the kalogram: a term that refers to a monogram using a persons full name. Scrabble enthusiasts will rejoice when their tray contains an “a” rather than an “i”. Their intrinsic beauty adds a level of sophistication not often encountered in fine invitations. Strong motifs and new type styles add a level of sophistication not evident in Vera’s first wedding invitation ensemble.

Grosgrain is a textured pattern ribbon often found in Veras clothing designs. William Arthur’s skilled craftsmen have engraved the grosgrain pattern on several sample invitations. The engraved designs were so realistic that I needed to touch them to convince myself it wasn’t a ribbon or piece of fabric. Paper is tactile and it is wise to schedule an appointment with a Guild member store in your neighborhood that carries Vera’s On Weddings.

I could go on and describe how the ruched tulle or damask patterns in Veras ready-to-wear line have been incorporated into these new invitations, but it is best to see her new album in person. While William Arthur does sell Vera’s wedding invitations at their online store, I encourage you to visit an experienced station to assist you with the many customization options that are simply not available online. Visit a Guild Member store to see the new Vera Wang On Weddings invitation album.

Tack By Anna Information Video PART ONE


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